After showing Amazon how to properly make and sector a tablet, Apple has become making the iPad available at the birthplace of Kindle . Apple made Amazon its first outside online retailer for the iPad shortly after launching the tablet at Target stores the week before. Analysts say the deal is good for both Amazon and Apple, which has built what is believed to be an insurmountable lead within the industry for tablet PCs.
E-book industry shoots for Amazon using the Kindle Killer
Amazon has many resources available to it. It carries all six models of Apple’s iPad that are out. Lauren Indvik at Mashable said that although it seems counter-intuitive for Amazon to carry a product dubbed the Kindle Killer, it makes good financial sense. Amazon doesn’t try to sell e-books to its customers, says Indvik. Its focus is on selling e-books. Amazon has done good with its Kindle app to the iPad that is better than Apple’s iBooks. It has much better product on it and works much better as well. Each iPad sale is a new chance to expand Amazon’s electronic book business.
Bad news for would-be iPad killers
Between Best Buy, Apple’s retail store and the online Apple Store, Apple’s iPad has been going like crazy. Amazon making the iPad accessible probably upsets RIM, and other corporations like it. RIM has marketed its PlayBook as the iPad killer recently. All the new competitor products coming out will “fall flat.” That is what Deutsche Bank’s Chris Whitmore told Fortune anyway. The iPad is ahead of its competition be two or more years in media acquisition and integration while it is about 18 months ahead in content, claims Whitmore. When consumers buy a tablet, it is more than likely going to be from Apple. This is because of the growing advantage Apple has.
Why many will buy the iPad
The consumer confusion generated by a slew of iPad rivals competing on price will merely drive more people to the iPad, according to Darcy Travios at Forbes. This is just a repeat of what took place with the iPod. Of course, 70 percent of industry share goes to the iPod still. Customers prefer Apple due to the consumer experience had with it. Competitors are more focused on the product. More individuals like Apple because it is easy. It is also well known meaning individuals do not have to learn a new system. For Apple’s iPad, brand loyalty translates to market leadership.
Articles cited
Mashable
mashable.com/2010/10/04/ipad-amazon/
Fortune
tech.fortune.cnn.com/2010/10/04/ipad-lead-seen-as-overwhelming/
Forbes
forbes.com/2010/10/04/rimm-motorola-google-intelligent-investing-apple.html?boxes=techchanneltopstories
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