Gri.pe concerning undesirable service by using a free application

Sometimes, people depend upon the Better Business Bureau when bad business strikes. But bureaucracy can slow the wheels of the BBB. That’s when Gri.pe, the new business that refers to itself as “a Better Business Bureau for the Twitter age,” becomes useful.

'Word of mouth is powerful’ allegedly

Consumers looking to lodge meaningful grievances against a business at the pace of Twitter need look no further than the free Gri.pe iPhone or Android application, reports the New York Times. According to the business, the “word of mouth is powerful.” This reminds customers that they can do something to fight companies that are terrible. Consumers are able to post to Facebook and Twitter their complaints to the company’s consumer service department with a simple user interface on Gri.pe. The business is then able to respond to the problem and fix it with Gri.pe. This is just hoe Yelp works.

Consumers are also able to use “cheers.” These are good notices. They can talk with their friend over it. This is all accessible on the Gri.pe network.

Making a Facebook post requirement

While having Gri.pe post to sites like Facebook might seem like an expected add-on, Gri.pe CEO Farhad Mohit argues that there’s a good reason for doing so. Gri.pe utilizes both Facebook and Twitter to avoid frivolous posts on the site, or “social bullying,” rather than letting customers search for information that has just been a chorus of boos. It is easier to be a jerk when you don’t know who is reading it. You will only make accurate comments. Gri.pe is allowed to remove any offensive comments if the process does not work also as the company has prepared.

The best year Gri.pe could have asked for

Despite having been founded little more than a year ago, the six-person company has nothing to Gri.pe about when it comes to its user base. According to Mohit’s estimation, nearly 1.7 million individuals already use the service. “Online word-of-mouth power,” which Mohit refers to with the fun-sounding acronym “womp,” is simply that powerful. It must be since over 100 million local companies are wanting in on the action with Gri.pe.

Check out the griping concerning service on ‘The View’

Citations

Gri.pe

gri.pe/

New York Times

nytimes.com/2011/05/29/technology/29digi.html