Moms Bristle Over Tween Dora | Selling Out Childhood

Tween Dora | Introducing sexuality too early?

Not long ago, Bratz dolls got their legal just desserts from Mattel for infringement. Now the dubious, sexualized little girl dolls are trying to poison a beloved idol of little girls everywhere.

Julie Tilsner of Walletpop reports that the beloved Dora the Explorer brand is going through some “natural” changes. Nickelodeon and Mattel, thinking it necessary to appeal to older girls (eight-plus), have created tween Dora. If they come out with payday loans Dora, I just hope they’ll advocate responsible use…

A little child becomes a little lady soon enough… slow down

No longer an asexual little girl, the new Dora has “longer, more feminine hair, jewelry, and wears a tunic over leggings. She’s not exactly a Bratz doll, with bedroom eyes and (inappropriate) outfits, but her more grown up incarnation incurred the wrath of moms everywhere,” writes Tilsner. And the executives are wondering why they’ve gotten such a mommy backlash?

Mattel Marketing VP Gina Sirard had this to say:

I think there was just a misconception in terms of where we were going with this. Pretty much the moms who are petitioning aging Dora up certainly don’t understand. … I think they’re going to be pleasantly happy once this is available in October, and once they understand this certainly isn’t what they are conjuring up. ... click here to read the rest of the article titled "Moms Bristle Over Tween Dora | Selling Out Childhood"